Media research, customer satisfaction research, trade research, consumer goods market research, advertising research
The Advertising Test.
The WerbeCheck (advertising test) is a post test, which identifies exactly the reach area, the suitability and the purchase and usage relevant communication skills of the advertising instrument. Additionally we investigate how the consumer attitudes towards special brands have been changed by the influence of advertisement.
With the help of the WerbeCheck the efficiency of advertising campaigns can be evaluated.
Using the WerbeCheck:
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a direct comparison of unaided, product aided and brand aided recall to aided recall for all media in media mix (print, CLP/CLS/CLB, poster, other outdoor advertising, radio, TV, online, flyers, etc.) can be drawn. | |
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pictures and texts are included in evaluating the communication performance. | |
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the acceptance of a campaign in general or of several motifs and spots in detail is enhanced. | |
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the intensity and the effect of a campaign can be evaluated. | |
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information on the relevant effect of each individual medium is provided in the event of multimedia campaigns. | |
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the campaign performance regarding image and modification of attitude can be investigated. | |
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statements about real CPI (costs per impression) directly compared to different advertising media can be made. |
Data survey.
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Representative random samples of resident population living in private households from the age of 14 | |
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500 to 1,200 informants per run | |
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The selection is made by a stratified multilevel random sample. | |
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If CATI interviews are desired, a random selection is made, in Germany from the “ADM Mastersample” and in Turkey from a randomly generated pool of telephone numbers (RL4D). | |
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Thus it is guaranteed that the results can be extrapolated to the number of inhabitants older than 14 years or the number of private households in the investigated area. | |