Media research, customer satisfaction research, trade research, consumer goods market research, advertising research
Test Bargains / Mystery Shopping.
Mystery shopping is a very interesting qualitative method for those companies, which sell their products or services via networks or which have an own network available.
This method does not only show the actual state of customer satisfaction from the customer’s point of view but also the compliance with focused quality standards and the competitive environment.
This instrument plays a tremendous role for retail industry. In this field, our specific services also comprise the development of the questionnaire and the selection and training of test customers.