Media research, customer satisfaction research, trade research, consumer goods market research, advertising research

Glossy

A B C D E F G H I K L M N O P Q R S T U V W Z

PhoneBus (Turkey and Germany).

The institute regularly performs population representative computer based face-to-face telephone surveys covering more than one subject. These surveys are conducted from our Antalya CATI studio or from our telephone studio in Berlin.
With the help of PhoneBus we are able to use random samples at a reasonable price adequate in size and representativeness, especially in case of less comprehensive researches.


Typical ways to use it are:
- Psephology, political opinion research
- Determination of awareness levels
- Analysis of target clusters according to different characteristics
- Description of user and buyer groups
- Ratings of attitude and image
- Multivariate analytical methods
As a matter of course we give you advice in all questions concerning method and content, e.g. drafting of questionnaires and application of statistical methods.

Data survey

  Representative random samples of resident population living in private households from the age of 14 or 18
  500 to 1,200 informants per run
  Optional sample increase of any size
  The rample sampling is made in Germany on the basis of the “ADM Master Sample” and in Turkey from a randomly generated pool of telephone numbers (RL4D).
  Thus we guarantee that the results can be extrapolated to the number of inhabitants or the number of private households in the investigated area.

Default socio demographic data

- Gender
- Exact age
- Marital status
- School and professional education
- Current or last occupation of the respondent
- Household size and household with children
- Nationality
- Household net income
- District or regional size range

Marketing report and presentation

  You receive three copies of the report in the form of charts and, on request, as a short verbal summary.
  Depending on the issue concerned the tables are weighted according to persons or households.
  A detailed description of the used methods and information on the response rate percentage are part of the reporting.
  The analysis is conducted according to your requested data outline.
  Additional analyses, e. g. the usage of multivariate statistical methods are basically possible.
  On your request the complex reporting (raw data, tables, reports) can be delivered on a data carrier.

We provide the reporting within 2 to 3 weeks after the closing date.
Each battery of questions is being analysed exclusively for the particular client..

Our fees