
Full Service.
As an internationally working full service institute we offer the wide range of market, opinion and social research services. With these services, we commit ourselves to our customers. We develop survey designs individually tailored to your requests as accurate as necessary and, however, as profitable as possible. Our experienced project managers assist you personally and give advice during all phases of the project, beginning with the conceptual design and ending with the presentation of the results.
The following services offered by our institute especially reflect our broad range of quantitative and qualitative instruments:
| Pre-/post-advertising impact evaluation | ||
| Customer Commitment System (CCS) | ||
| Purchase, consumption or usage habits and their development |
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| Copy tests | ||
| Product, name and concept tests | ||
| Customer demographic analyses, customer segmentation, target group analyses | ||
| Customer/buyer typology | ||
| Traffic survey, traffic census, flow of traffic analyses | ||
| Pattern of expenditure and market share analyses | ||
| Customer and sales forecasts | ||
| Image analyses | ||
| Location analyses | ||
| Characteristics of public media use | ||
| Placard tests, advertisement test | ||
| Psephology, political opinion research | ||
| Empirical legal research: drafting expertise suitable for court (e.g. for competition and trade mark disputes) | ||
| Website evaluation | ||
We are happy to present the results on our premises or personally in your office, in Germany, Turkey or anywhere else. We provide the reports on request in German, Turkish and/or English languages.